Sleek tabloid

Who says a tabloid has to be tacky? Blurring the definition of what is tabloid, here we package Superbalita as sleek, without necessarily departing from the substance of the newspaper. It instead makes the paper look more credible and appealing to a new market - the AB market who used to snub the tabloid. Proof of the pudding is in the eating, right? Circulation has reached 50,000, the largest so far in the history of newspapering in Cebu. Content + look spell success for this Cebu tabloid.