Sunday, May 01, 2011

Deconstructing the poster

As early as 2004, we made strides in the direction of postmodernism and its more philosophically cohesive offspring - deconstruction. Here, function as modernists would interpret it, took a backseat. It's much more intellectually stimulating, philosophically provocative and visually stunning. The design reflects a world in transition from staid, rational, universalistic, form-follows-function visual philosophy to one of non-rational, emotional, culturally-relative creative perspective. The design is indicative of artists' wariness with modernity's promise of improving the lives of men contradicted by a planet on the precipice of a destructive global warming and climatic changes. Modernity which sees the planet as an object, an inanimate thing to be exploited, harnessed, mined, quarried, harvested beyond its capacity to replenish and reproduce now faces the consequence of its over-reliance on mere materialist view of the world. Artists are among those who first make a return to the worldview of the ancients and the more affective side of our humanity.

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