Sunday, May 01, 2011

Ode to bloggers

A print ad I made for a forum that had Manolo Quezon for a main speaker. Manolo Quezon had high hopes for today's bloggers as the future of journalism. I agree with him. Print like other traditional forms of mass communication is a one-way street. It is hegemonic, controlling what the mass in mass communication sees, feels and thinks like one sitting duck of an audience. Mass Communication shouldn't be mass but a social, interactive one where people can react and argue what media dishes out. Like other hegemonic regimes of the 20th century, one-way street media like radio, print and TV are going to be eased out, reduced to their mere entertainment value to give way for a more "participatative" kind of media, as it is already happening in other parts of the globe.

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